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The Definition of Rebranding

The Proper Definition of Rebranding

Folks use “rebranding” to define a broad variety of identity changes.

We believe rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to customers.

Rebranding means updating or repositioning your core customer promise, the essence of what makes you different.

Rebranding then includes a new:




Marketing language

Customer experience

You’ll know you’ve successfully rebranded when your customers fully experience the new you.


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