Founder Jim Heininger offers advice to sharpen your marketing skills in Forbes. https://www.forbes.com/sites/forbesagencycouncil/2019/11/25/12-creative-and-efficient-techniques-to-sharpen-your-marketing-skill-set/#e49a95e61c23

Everybody seems to be rebranding these days. Staples, Coldwell Banker and Bank of America/Merrill Lynch are just a few have announced rebranding this year. True rebranding is more than a simple name change, logo and new external positioning. At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating to drive growth. When your organization undertakes a comprehensive rebranding initiative to seize fu