What's In a Rebrand?

Momentum Magazine takes a deep dive into all the dynamics of a rebranding for companies considering a brand-led business transformation. Our very own Jim Heininger offers up clarity on the definition of rebranding and differences between a refresh, repositioning and rebranding.

"We believe rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to customers.  Rebranding means updating or repositioning your core customer promise, the essence of what makes you different."

What's in a Rebrand? Read the full story here.