
- Nov 15, 2022
- 4 min
How To Rebrand: Follow These Four Steps
Rebranding is a major undertaking for an organization, but one that can deliver an ROI that far surpasses the investment in resources and...


- Aug 25, 2022
- 5 min
The Role of Digital In Rebranding
Jim Heininger recently joined Greg Silverman on Monigle's Digitally Enabled podcast. Listen to the podcast here, transcript provided...

- Nov 29, 2021
- 2 min
Rebranding Experts Makes Strong Debut on Clutch with 5 Star Review
Based in Chicago, Rebranding Experts is a team of top-notch professionals that aim to help businesses and organizations go through the...


- Sep 21, 2021
- 3 min
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...


- Sep 15, 2021
- 2 min
Rebranding Requires Commitment
Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate...


- Sep 1, 2021
- 3 min
Rebranding Requires A New Customer Experience
At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...
- Jul 23, 2021
- 1 min
REBRANDING EXPERTS MANAGES TRANSFORMATION OF RIEGEL LINEN, T-Y GROUP AND HARBOR LINEN TO 1CONCIER
Rebranding Experts provided strategy and support for the formation of 1Concier, capping off the merger and rebranding announcement of...


- Dec 21, 2020
- 4 min
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...


- Apr 20, 2020
- 1 min
CMOS: Become Change Agents
CMOs today must be the lead change agent in their company to align employees to deliver a continually advancing customer experience.