#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to reintroduce your company and actively reshape the customer decision path. This story originally appeared on Forbes.com. It's great if customers see your rebranding, but do they feel it? Rebranding is an exciting time to stand up an entirely new brand for your organization, one that more convincingly and energetically conveys your key differentiators

Jim Heininger offers advice on how to overcome resistance you might experience in a #rebranding initiative in this story which first appeared in Forbes. Rebranding your organization is a major undertaking, but one with unprecedented rewards if done correctly. For many executives considering the transformational strategy to accelerate their business growth, the questions can be many: Will our new brand actually be better? What if customers don’t like our new brand? Can we mana

Jim Heininger joins Patience Nyesigire on her Online Success Journey podcast to talk #rebranding. Listen to the episode here. Other Podcast Appearances: Why Rebrand? Marketing Rules Podcast Branding, Rebranding and Refreshing Your Brand – Not Another Marketing Podcast How To Rebrand – Digitally Enabled Podcast

Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. #rebrand #rebranding Welcome back. I’m bringing you a new guest, Jim Heininger. Jim, introduce yourself and tell everyone where you’re working and what you’re doing. I’m the Founder and Principal of Rebranding Experts. We’re a five-year-old firm. We were the first firm to be established and purposefully designed to help organizations rebrand s

Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about logos or taglines but redefining a brand's purpose and making it tangible for consumers. "The key to doing it successfully is change management," says Jim Heininger, founder and principal of Rebranding Experts, a brand consulting firm that has helped rebrand companies like ReUp (formerly United Electronic Services), Bravanti (formerly BPI gro

The Cost of Rebranding

With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common #brandchange potholes in this Business2Community story. https://bit.ly/3F220AJ The potential is so promising: a striking new name, a more relevant promise to customers, the greater ability to enter new markets. All these outcomes can be achieved with the rebranding of an outdated or past-its-prime image. Rebranding should be viewed as a strategic

#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not aligning internally to create #rebrand success. Jim Heininger's latest story in Forbes. https://bit.ly/3lNpX5I Rebranding, if done correctly, can hurt your competition, which will be side-struck with your refreshed brand positioning and relevance to your shared customer base. Knocked off their feet by your preemptive move, the competition shou

Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in Forbes. #marketingandadvertising #branding #rebranding https://www.forbes.com/sites/forbesagencycouncil/2021/05/25/10-ways-get-the-most-traction-out-of-any-agency-accomplishment/?sh=66ee21f6a999 Sure, the shiny trophy is nice. But what is important is the strategic solution you devised for a challenging problem, and the creative execution that

Rebranding mistakes to avoid