- Dec 7, 2022
- 4 min
Your Rebranded Customer Experience
#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to...
- Sep 27, 2022
- 4 min
How To Overcome Rebranding Resistance
Jim Heininger offers advice on how to overcome resistance you might experience in a #rebranding initiative in this story which first...
- Sep 27, 2022
- 1 min
Jim Heininger Joins Patience on Online Success Journey Podcast
Jim Heininger joins Patience Nyesigire on her Online Success Journey podcast to talk #rebranding. Listen to the episode here. Other...
- Jul 28, 2022
- 6 min
Overcoming The Digital Challenge In Rebranding
Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. ...
- Jun 7, 2022
- 1 min
Redefine a Brand's Purpose and Make it Relevant To Customers
Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about...
- Nov 16, 2021
- 3 min
The Cost Of Rebranding: A Checklist For Determining Your Investment
The Cost of Rebranding
- Sep 30, 2021
- 3 min
3 Biggest Rebranding Blunders to Avoid
With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common...
- Sep 21, 2021
- 3 min
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...
- May 25, 2021
- 1 min
Celebrate The Work, Not the Trophy
Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in...
- Sep 8, 2020
- 1 min
3 Rebranding Blunders to Avoid
Rebranding mistakes to avoid
