Rebranding News is Here

The November issue of Rebranding News is here. Read the full e-newsletter here.

Pack Your Rebranded Name With Meaning

We had the pleasure of recently launching Contexture, a rebrand from Ver-Tex Construction. This provider of window shades and acoustic panels for commercial buildings was ready to deliver a new customer promise of Optimizing Building Environments and needed a name that conveyed this broader context of what creates occupant comfort and building efficiency. While the contexture definition - “the arrangement of assembled parts into a structure” - illustrates what the company does, it also was packed with additional meaning to the company that markets to the construction, architecture and design trade.