- Nov 17
- 1 min
Rebranding Requires Change Management
Rebranding is change, which is why rebranding requires change management to be successful. Read our latest story in Forbes "Change...
- Oct 26
- 1 min
Debunking Rebranding Myths
While support of a rebranding strategy is growing, many business execs remain plagued by misconceptions that leave them hesitant to...
- Oct 19
- 1 min
Rebranding Best Practices
The latest rebranding news is in, starting with "How Long Should a Rebrand Take?" Read our October newsletter here for rebranding best...
- Oct 17
- 1 min
Communications in a Successful Rebranding
Jim Heininger outlines how communications professional can contribute to a successful rebranding of their company in this story for...
- Oct 5
- 4 min
How Long Does Rebranding Take?
This story originally appeared on Forbes. If you've made the decision to rebrand your business, your goal might be to launch within the...
- Sep 21
- 1 min
Rebranding Best Practices
September issue of Rebranding News is out, packed with best practices. https://bit.ly/3Pqu2LZ Read previous newsletters here: August 2023...
- Sep 15
- 3 min
15 Ways Rebranding Can Bring Unexpected Opportunity For Your Company
Jim Heininger's story originally appeared in Forbes. Rebranding an organization—establishing an entirely new customer promise, visual...
- Sep 15
- 1 min
Pain Points That Signal It Is Time to Rebrand
Our newest story for Forbes.com looks at the pain points that suggest rebranding may be the solution to your brand's underwhelming...
- Sep 6
- 2 min
Master Rebranding Uncertainty
Rebranding an organization can be an emotional roller coaster. Throughout the year as a rebranding agency, we collaborate with companies...
- Aug 28
- 3 min
Rebranding in A Merger or Acquisition
In our continuing series of reasons to rebrand, we take a look at those times when you need to fly a new corporate flag in a merger or...
