

- May 31
- 1 min
Rebranding News May 2023
The May issue of Rebranding News is available here.


- May 10
- 2 min
When An Old Rusty Brand Needs Rebranding
This story is another in our series of why organizations rebrand. Also read: Rebranding: Sometimes You Need a Bigger Pot To Grow Rust has...


- Apr 25
- 1 min
Rebranding News: April 2023
Our April issue of Rebranding News is out and loaded with rebranding best practices. here. Read previous issue of Rebranding News here:...

- Apr 19
- 2 min
Rebranding: Three Tips in Three Minutes
Jim Heininger joined Drew Dinkelacker on the Marketing Accelerator Podcast to share the difference between a brand refresh, repositioning...


- Apr 5
- 2 min
Overcoming Rebranding Challenges
Other recent podcast appearances: The Thrifty Marketer The Garlic Marketing Show Jim Heininger joins the Merged Marketing Podcast to talk...


- Mar 27
- 1 min
How To Make a Rebrand Successful
Jim Heininger joins Chris Outlaw on The Unified Brand Podcast produced by his UK firm Brand Elements. Listen is as they talk about what...


- Mar 23
- 1 min
Rebranding News March 2023
Our March issue of Rebranding is out and available here discussing such topics as keeping your customer during a rebrand and timing...


- Mar 16
- 4 min
6 Steps to Keep Customers During a Rebrand
This story originally eppeared in Forbes, read it here. It’s one of the major hesitations of business leaders when it comes to...

- Mar 7
- 1 min
Garlic Marketing Podcast on Rebranding
Jim Heininger joins Ian Garlic on his terrific Garlic Marketing Show podcast for a deep dive into our rebranding approach. Take a look as...

- Feb 22
- 1 min
The Thrifty Marketer Podcast Discusses Rebranding
Jim Heininger joins Vivek Nair on The Thrifty Marketer Podcast to discuss succesful strategies for a successful rebranding. Listen in on...