Rename or Rebrand?
Simply renaming your organization is like putting a new veneer on your company and expecting different business results. Our latest Forbes story outlines how renaming is not as opportunistic as rebranding.
Other relevant stories:
24 Steps To a Perfect Rebrand (rebrandingexperts.com)
Rebranding: Sometimes You Need a Bigger Pot To Grow (rebrandingexperts.com)
