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Rename or Rebrand?

rename or rebrand your business

Simply renaming your organization is like putting a new veneer on your company and expecting different business results. Our latest Forbes story outlines how renaming is not as opportunistic as rebranding.

Other relevant stories:

24 Steps To a Perfect Rebrand (

Rebranding: Sometimes You Need a Bigger Pot To Grow (

Refresh, Reposition or Rebrand? (

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