Delighted to have our perspective on rebranding as a private equity value driver featured on the news site for Middle Market Growth Magazine. Click here for the original story. Rebranding as a Private Equity Value Driver How to Build a Business Case for Revamping a Portfolio Company’s Brand Private equity firms use a broad array of growth- and profitability-focused strategies to create value within their portfolio companies. Growth-focused strategies may involve making bolt-o

Our founder Jim Heininger spoke on how to use rebranding as a strategic growth accelerator at the American Marketing Association Nonprofit conference this week. Contact us at info@rebrandingexperts.com for a copy of the presentation.

Rebranding is described in many ways. Here's what organizations who have recently rebranded actual implemented.