Best practices in rebranding suggest that you not share your rebranding plans in advance as it invites questions and scrutiny that may sideline your efforts and disrupt normal business operations. The better strategy is to complete the rebranding process behind the scenes, appropriately polling and engaging important stakeholders in the process, and then make a public announcement as you simultaneously switch all your brand identity elements at once. This SlideShare answers t
We believe rebranding is the deliberate and systemic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to customers. Rebranding is not a marketing strategy, but rather an enterprise-wide strategic growth accelerator. Click on the image to learn more.
Related Stories: Refresh, Reposition or Rebrand? Should I Rebrand? Build The Rebrand Business Case We believe that rebranding should always be considered an enterprise wide strategic growth accelerator and not just a marketing strategy. The obvious question then is "how do you measure our success?" When it comes to value realization of a rebranding effort there is research published on what companies that have recently rebranded experience in terms of outcome. For example, ou