- Sep 15
- 1 min
Pain Points That Signal It Is Time to Rebrand
Our newest story for Forbes.com looks at the pain points that suggest rebranding may be the solution to your brand's underwhelming...
- Aug 28
- 3 min
Rebranding in A Merger or Acquisition
In our continuing series of reasons to rebrand, we take a look at those times when you need to fly a new corporate flag in a merger or...
- Aug 22
- 1 min
How To Rebrand
Our latest issue of Rebranding News is out with insights on rebranding strategy, rebranding research and tips on how to rebrand. Read the...
- Aug 22
- 1 min
Rebranding Strategy = Opportunity
Rebranding is akin to creating a startup within a mature business operation—an opportunity to start anew, armed with the insights of...
- Aug 7
- 3 min
How To Rebrand Successfully: 6 Lessons from Twitter’s Missteps
Twitter’s recent rebranding to “X” caused a reported loss in brand value of $4 to $20 billion dollars according to finance experts. It...
- Jun 20
- 1 min
Rebranding News on Best Practices
The June issue of Rebranding News dives into whether rebranding is the ultimate brand-led business transformation. Read the full issue...
- Jun 13
- 3 min
Rebranding is The Ultimate Brand-Led Business Transformation
Jim Heininger's story originally appeared in Forbes. Nearly every business has conducted some form of business transformation, mostly...
- Apr 19
- 2 min
Rebranding: Three Tips in Three Minutes
Jim Heininger joined Drew Dinkelacker on the Marketing Accelerator Podcast to share the difference between a brand refresh, repositioning...
- Apr 5
- 2 min
Overcoming Rebranding Challenges
Other recent podcast appearances: The Thrifty Marketer The Garlic Marketing Show Jim Heininger joins the Merged Marketing Podcast to talk...
- Mar 7
- 1 min
Garlic Marketing Podcast on Rebranding
Jim Heininger joins Ian Garlic on his terrific Garlic Marketing Show podcast for a deep dive into our rebranding approach. Take a look as...
