- Jul 19, 2022
- 4 min
Rebranding Success Requires Engaged Employees
This story by Jim Heininger originally appeared on Forbes.com. https://bit.ly/3yQw5AS Rebranding is on the rise, especially in the B2B...
- Sep 21, 2021
- 3 min
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...
- May 25, 2021
- 1 min
Celebrate The Work, Not the Trophy
Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in...
- Apr 6, 2020
- 1 min
Forbes: Time to Reengineer Your Employer Brand?
Time to reengineer your employer brand? Helpful advice from Founder Jim Heininger for companies whose employee reputation is strained by...
