- Sep 21, 2021
- 3 min
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...
- Sep 15, 2021
- 2 min
Rebranding Requires Commitment
Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate...
- Sep 7, 2021
- 2 min
The Single Most Important Rule In Rebranding – This Is Not the Time to Make Little Plans!
Be aspirational when rebranding. Jim Heininger shares advice on this rebrand golden rule in Business to Community. https://bit.ly/3yT2bd0...
- Sep 1, 2021
- 3 min
Rebranding Requires A New Customer Experience
At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...
- Aug 25, 2021
- 3 min
Please, Oh Please, No Acronyms When Rebranding — Pack That New Name With Meaning
https://bit.ly/2Wgocpb Jim Heininger's story feature on Forbes.com. As we watch the daily reports of organizations announcing a rebrand,...
- Aug 24, 2021
- 1 min
Rebranding Experts Helps Curiosity Rebrand
CuriosityStream rebrands as Curiosity as business expands – TBI Vision US factual company CuriosityStream is rebranding itself with the...