

- 5 hours ago
- 1 min
How To Make a Rebrand Successful
Jim Heininger joins Chris Outlaw on The Unified Brand Podcast produced by his UK firm Brand Elements. Listen is as they talk about what...


- 4 days ago
- 1 min
Rebranding News March 2023
Our March issue of Rebranding is out and available here discussing such topics as keeping your customer during a rebrand and timing...

- Mar 7
- 1 min
Garlic Marketing Podcast on Rebranding
Jim Heininger joins Ian Garlic on his terrific Garlic Marketing Show podcast for a deep dive into our rebranding approach. Take a look as...

- Feb 22
- 1 min
The Thrifty Marketer Podcast Discusses Rebranding
Jim Heininger joins Vivek Nair on The Thrifty Marketer Podcast to discuss succesful strategies for a successful rebranding. Listen in on...


- Feb 16
- 1 min
Rebranding News You Can Use
The next issue of Rebranding News is out. Read up on 2023 tends and how your brand may have outgrown its pot.


- Feb 10
- 4 min
The Essential Ingredients of a Transformative Brand Change
This story by Jim Heininger originally appeared in Forbes. It was in 1984 when Clara Peller introduced “Where’s the beef?” into our...


- Jan 18
- 3 min
How Much Does Rebranding Cost?
Other Relevant Stories: Three Credentials To Look for When Selecting a Rebranding Firm Three Red Flags That Signal You Need to Rebrand...


- Jan 18
- 1 min
Rebranding News: Where's The Beef in Your Rebranding?
The January issue of Rebranding News is out and takes a look at the difference between a rebranding firm versus a traditional...


- Dec 16, 2022
- 2 min
Three Credentials To Look For When Selecting A Rebranding Firm
Rebranding is no small task. It is like climbing to the mountaintop. When a company or organization steps into the belief that rebranding...

- Dec 7, 2022
- 1 min
Delivering Marketing Joy Podcast
Jim Heininger joined Kirby Hasseman on his Delivering #MarketingJoy podcast. Watch the video here on Promo Journal. Listen in on our...