- 5 hours ago
- 1 min
How To Make a Rebrand Successful
Jim Heininger joins Chris Outlaw on The Unified Brand Podcast produced by his UK firm Brand Elements. Listen is as they talk about what...
- 4 days ago
- 1 min
Rebranding News March 2023
Our March issue of Rebranding is out and available here discussing such topics as keeping your customer during a rebrand and timing...
- Feb 22
- 1 min
The Thrifty Marketer Podcast Discusses Rebranding
Jim Heininger joins Vivek Nair on The Thrifty Marketer Podcast to discuss succesful strategies for a successful rebranding. Listen in on...
- Feb 22
- 1 min
Questions CEOs Ask About Rebranding
Our latest story in Forbes dives into the three most common questions we experience from CEOs about the rebranding process. Read further...
- Feb 16
- 1 min
Rebranding News You Can Use
The next issue of Rebranding News is out. Read up on 2023 tends and how your brand may have outgrown its pot.
- Feb 10
- 4 min
The Essential Ingredients of a Transformative Brand Change
This story by Jim Heininger originally appeared in Forbes. It was in 1984 when Clara Peller introduced “Where’s the beef?” into our...
- Feb 10
- 3 min
Rebranding: Sometimes You Need a Bigger Pot To Grow
Experienced plant lovers know that a plant will only grow as big as its pot allows. The pot size determines how far the root system can...
- Jan 24
- 1 min
2022 Rebranding Trends
Each year our team identifies trends in rebranding that will have an impact on the practice in the coming year. 2022 produced several...
- Jan 3
- 1 min
Digital Agency Growth Podcast on Rebranding
Jim Heininger joins Dan Englander of Sales Schema on its popular podcast Digital Agency Growth. Listed to the full discussion here. "Many...
- Jan 3
- 1 min
PROFIT With a Plan Podcast on Rebranding
Jim Heininger joins business growth strategist Marcia Riner on her PROFIT With A Plan podcast offering success advice for entrepreneurs...
