- Aug 28
- 3 min
Rebranding in A Merger or Acquisition
In our continuing series of reasons to rebrand, we take a look at those times when you need to fly a new corporate flag in a merger or...
- Aug 22
- 1 min
How To Rebrand
Our latest issue of Rebranding News is out with insights on rebranding strategy, rebranding research and tips on how to rebrand. Read the...
- Aug 22
- 1 min
Rebranding Strategy = Opportunity
Rebranding is akin to creating a startup within a mature business operation—an opportunity to start anew, armed with the insights of...
- Aug 7
- 3 min
How To Rebrand Successfully: 6 Lessons from Twitter’s Missteps
Twitter’s recent rebranding to “X” caused a reported loss in brand value of $4 to $20 billion dollars according to finance experts. It...
- Jul 19
- 4 min
Why Is Everyone Rebranding?
Jim Heininger's story originally appeared in Forbes. Business runs at the speed of change in today's marketplace. And an increasing...
- Jul 19
- 1 min
Rebranding News: Rebranding Strategies and Execution Tactics
The July issue of Rebranding News is available and take at look at Why Everyone is Rebranding? Read more.
- Jun 20
- 1 min
Rebranding News on Best Practices
The June issue of Rebranding News dives into whether rebranding is the ultimate brand-led business transformation. Read the full issue...
- Jun 13
- 3 min
Rebranding is The Ultimate Brand-Led Business Transformation
Jim Heininger's story originally appeared in Forbes. Nearly every business has conducted some form of business transformation, mostly...
- May 31
- 1 min
Rebranding News May 2023
The May issue of Rebranding News is available here.
- May 10
- 2 min
When An Old Rusty Brand Needs Rebranding
This story is another in our series of why organizations rebrand. Also read: Rebranding: Sometimes You Need a Bigger Pot To Grow Rust has...
