

- Dec 7, 2022
- 4 min
Your Rebranded Customer Experience
#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to...


- Sep 7, 2022
- 3 min
When External Dynamics Require a Rebrand
Jim Heininger tackles the issue of when external forces require a company to #rebrand in this story originally posted on Forbes -- and...


- Jul 28, 2022
- 6 min
Overcoming The Digital Challenge In Rebranding
Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. ...


- Apr 21, 2022
- 1 min
Can't Rebrand? Then Refresh
Founder Jim Heininger's thoughts in Forbes on how to refresh your brand if a full #rebrand isn't in the cards: "Put Pencil To Paper -...

- Nov 16, 2021
- 3 min
The Cost Of Rebranding: A Checklist For Determining Your Investment
The Cost of Rebranding


- Sep 30, 2021
- 3 min
3 Biggest Rebranding Blunders to Avoid
With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common...


- Sep 21, 2021
- 3 min
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...

- Oct 13, 2020
- 1 min
Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...


- Sep 8, 2020
- 1 min
3 Rebranding Blunders to Avoid
Rebranding mistakes to avoid


- Aug 3, 2020
- 1 min
10 Commandments of Rebranding
#rebrand #rebranding Rebranding an organization is a time and resource intensive endeavor. To ensure your success, follow these...