#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to reintroduce your company and actively reshape the customer decision path. This story originally appeared on Forbes.com. It's great if customers see your rebranding, but do they feel it? Rebranding is an exciting time to stand up an entirely new brand for your organization, one that more convincingly and energetically conveys your key differentiators

Jim Heininger tackles the issue of when external forces require a company to #rebrand in this story originally posted on Forbes -- and you'll be surprised at how frequently it happens. https://bit.ly/3BfDrzd Companies and organizations rebrand for a variety of reasons. Increasingly, they are responding to changing external environments that create a hostile or unsustainable environment to successfully run their business. The list of external pressures is growing to include in

Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. #rebrand #rebranding Welcome back. I’m bringing you a new guest, Jim Heininger. Jim, introduce yourself and tell everyone where you’re working and what you’re doing. I’m the Founder and Principal of Rebranding Experts. We’re a five-year-old firm. We were the first firm to be established and purposefully designed to help organizations rebrand s

Founder Jim Heininger's thoughts in Forbes on how to refresh your brand if a full #rebrand isn't in the cards: "Put Pencil To Paper - Refresh all of the surrounding language that conveys your relevance to customers’ needs. Reevaluate the descriptive language that you use with your logo, pen a dynamic new tagline and recraft your brand story to make it modern and responsive to today’s market demands. The right words are amazingly powerful." Read the full panel here: https://bi

The Cost of Rebranding

With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common #brandchange potholes in this Business2Community story. https://bit.ly/3F220AJ The potential is so promising: a striking new name, a more relevant promise to customers, the greater ability to enter new markets. All these outcomes can be achieved with the rebranding of an outdated or past-its-prime image. Rebranding should be viewed as a strategic

#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not aligning internally to create #rebrand success. Jim Heininger's latest story in Forbes. https://bit.ly/3lNpX5I Rebranding, if done correctly, can hurt your competition, which will be side-struck with your refreshed brand positioning and relevance to your shared customer base. Knocked off their feet by your preemptive move, the competition shou

Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer experience: Clarity Focus Confidence Acceleration

Rebranding mistakes to avoid

#rebrand #rebranding Rebranding an organization is a time and resource intensive endeavor. To ensure your success, follow these principles: Use rebranding to accelerate growth. Update your brand promise. Revisit your mission statement and vision too. Give your new brand elasticity. Engage leadership from the start. Rebrand from the top down, and inside out. Seize the opportunity to initiate cultural changes that reinforce new on-brand behaviors. Utilize change management prin