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Can't Rebrand? Then Refresh

Founder Jim Heininger's thoughts in Forbes on how to refresh your brand if a full #rebrand isn't in the cards:

"Put Pencil To Paper - Refresh all of the surrounding language that conveys your relevance to customers’ needs. Reevaluate the descriptive language that you use with your logo, pen a dynamic new tagline and recraft your brand story to make it modern and responsive to today’s market demands. The right words are amazingly powerful." Read the full panel here:

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