News & Blog | The Rebranding Experts

Nov 15, 2022
1 min

Rebranding Requires...

Rebranding requires more than names, logos, websites and marketing materials. It can be an emotionally demanding process that requires...

Nov 15, 2022
3 min

No Such Thing As an Overnight Rebrand

Americans are obsessed with quick transformations. We love “before and after” comparisons. We watch a season of the “The Biggest Loser”...

Nov 15, 2022
4 min

How To Rebrand: Follow These Four Steps

Rebranding is a major undertaking for an organization, but one that can deliver an ROI that far surpasses the investment in resources and...

Nov 10, 2022
4 min

Selecting a Rebranded Name

Jim Heininger's latest story "What's In a Rebranded Name? Hopefully Everything" originally appeared in Forbes: https://bit.ly/3UDhKS9...

Oct 31, 2022
2 min

Rebranding Experts Helps Rebrand Ver-Tex Construction to Contexture

Rebranding Experts, the dedicated rebranding specialist agency, has helped rebrand Boston-based Ver-Tex Construction to Contexture,...

Oct 19, 2022
1 min

Rebranding News is Here

Our October issue of Rebranding News is here. Read the full issue here. A Brand Refresh, Repositioning or Rebrand. What Are The...

Sep 28, 2022
1 min

Rebranding News and Learnings

Our next Rebranding News is out! Click here to read. When the External Environment Demands A Brand Change Sometimes organizations "need"...

Sep 27, 2022
4 min

How To Overcome Rebranding Resistance

Jim Heininger offers advice on how to overcome resistance you might experience in a #rebranding initiative in this story which first...

Sep 27, 2022
1 min

Jim Heininger Joins Patience on Online Success Journey Podcast

Jim Heininger joins Patience Nyesigire on her Online Success Journey podcast to talk #rebranding. Listen to the episode here. Other...

Sep 26, 2022
1 min

Jim Heininger Joins Get Down to Business Podcast

Jim Heininger joins Shalom Klein on his Get Down To Business podcast to talk rebranding. Listen to Jim's interview or enjoy the entire...

Sep 21, 2022
1 min

24 Hours of Rebranding

Other Relevant Stories: Should I Rebrand? Build The Rebrand Business Case (rebrandingexperts.com) PRO: Rebranding Can Improve Corporate...

Sep 13, 2022
1 min

Why Rebrand?

Jim Heininger joins James Whitelock on his popular Marketing Rules Podcast to talk rebranding. Listen to the episode here. Other Podcast...

Sep 7, 2022
3 min

When External Dynamics Require a Rebrand

Jim Heininger tackles the issue of when external forces require a company to #rebrand in this story originally posted on Forbes -- and...

Aug 29, 2022
2 min

The Single Most Important Rule In Rebranding

Related Stories: Should I Rebrand? Take The Quiz Refresh, Reposition or Rebrand? This is not the time to make little plans! We call it...

Aug 25, 2022
5 min

The Role of Digital In Rebranding

Jim Heininger recently joined Greg Silverman on Monigle's Digitally Enabled podcast. Listen to the podcast here, transcript provided...

Aug 18, 2022
2 min

Rebranding News Email Newsletter Is Out

Read the August issue of our Rebranding News email newsletter: https://bit.ly/3K16udC A PRO Viewpoint on Rebranding by Jim Heininger...

Aug 17, 2022
3 min

Refresh, Reposition or Rebrand?

The term “rebranding” is thrown around a lot these days as companies try to recast their identity to fuel future growth. We see 10 to 12...

Aug 9, 2022
3 min

Should I Rebrand? Take this quiz to see if a rebrand is right for you.

Jim Heininger shares his perspective in this story on the key considerations to deciding when to rebrand. Read the original story here on...

Aug 3, 2022
4 min

Branding, Rebranding and Refreshing Your Brand

Highlights from Jon Tromans’ Not Another Marketing Podcast featuring Jim Heininger, the Founder of the Rebranding Experts, to talk...

Jul 28, 2022
6 min

Overcoming The Digital Challenge In Rebranding

Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. ...

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