

Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...
Oct 13, 20201 min read


Avoid Rebranding Scar Tissue
Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...
Oct 6, 20201 min read


3 Rebranding Blunders To Avoid
What to avoid in rebanding
Sep 16, 20201 min read


Rebranding Requires Stamina
Choosing to rebrand your company or organization in a momentous decision, one that is made more comfortable with the successful...
Sep 21, 20171 min read


Should I Announcement My Rebranding In Advance?
Best practices in rebranding suggest that you not share your rebranding plans in advance as it invites questions and scrutiny that may...
Aug 30, 20171 min read


Why rebrand? Growth!
Why do organizations rebrand? To create opportunity for growth. And it's usually because their current brand is no longer relevant....
Jun 28, 20171 min read


WTF Rebranding
The World Taekwondo Federation announced Friday it was rebranding itself as World Taekwondo because it is too pure for this dirty world....
Jun 26, 20171 min read


10 Key Measures For Your Rebranding Initiative
How do you measure the success of the rebranding of a company or organization? What measurable outcomes do you design into the rebranding...
Jun 7, 20171 min read


Rebranding Strategy Guide
Outstanding rebranding advice shared in this issue of Branding Strategy Insider. .
May 30, 20171 min read


Dixon|James Communications Spins Off The Rebranding Experts As Separate Entity
CHICAGO, IL (PRWEB) May 24, 2017 Dixon|James Communications has spun off its growing rebranding specialty team into a separate entity -...
May 25, 20172 min read































