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WTF Rebranding

The World Taekwondo Federation announced Friday it was rebranding itself as World Taekwondo because it is too pure for this dirty world.

Organizations #rebrand for a number of reasons. Avoiding the acronym of their name - WTF - being a derogatory expression is not a common one but an example of the world changing around them! We've never been fans of using acronyms of your name anyway, they are soulless and don't express anything about your brand promise. Read the story on BuzzFeed.

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