Should I Rebrand? Take this quiz to see if a rebrand is right for you.
Jim Heininger shares his perspective in this Forbes.com story on the key consideration to deciding when to rebrand.
"The primary reason organizations rebrand is growth. It’s a strategy that can serve as an accelerator behind your growth plans. While there are many motivations that may drive an organization to rebrand, our experience shows that rebranding is driven by either need, opportunity, or a combination of the two."
Read the full story here on Forbes.com.