Our latest issue of Rebranding News is out with insights on rebranding strategy, rebranding research and tips on how to rebrand. Read the...

Rebranding is akin to creating a startup within a mature business operation—an opportunity to start anew, armed with the insights of...

Twitter’s recent rebranding to “X” caused a reported loss in brand value of $4 to $20 billion dollars according to finance experts. It...

Jim Heininger's story originally appeared in Forbes. Business runs at the speed of change in today's marketplace. And an increasing...

The July issue of Rebranding News is available and take at look at Why Everyone is Rebranding? Read more.

The June issue of Rebranding News dives into whether rebranding is the ultimate brand-led business transformation. Read the full issue...