- Feb 10
- 4 min
The Essential Ingredients of a Transformative Brand Change
This story by Jim Heininger originally appeared in Forbes. It was in 1984 when Clara Peller introduced “Where’s the beef?” into our...
- Feb 10
- 3 min
Rebranding: Sometimes You Need a Bigger Pot To Grow
Experienced plant lovers know that a plant will only grow as big as its pot allows. The pot size determines how far the root system can...
- Jan 24
- 1 min
2022 Rebranding Trends
Each year our team identifies trends in rebranding that will have an impact on the practice in the coming year. 2022 produced several...
- Jan 18
- 3 min
How Much Does Rebranding Cost?
Other Relevant Stories: Three Credentials To Look for When Selecting a Rebranding Firm Three Red Flags That Signal You Need to Rebrand...
- Jan 18
- 1 min
Rebranding News: Where's The Beef in Your Rebranding?
The January issue of Rebranding News is out and takes a look at the difference between a rebranding firm versus a traditional...
- Jan 3
- 1 min
PROFIT With a Plan Podcast on Rebranding
Jim Heininger joins business growth strategist Marcia Riner on her PROFIT With A Plan podcast offering success advice for entrepreneurs...
- Dec 16, 2022
- 2 min
Three Credentials To Look For When Selecting A Rebranding Firm
Rebranding is no small task. It is like climbing to the mountaintop. When a company or organization steps into the belief that rebranding...
- Dec 7, 2022
- 1 min
Delivering Marketing Joy Podcast
Jim Heininger joined Kirby Hasseman on his Delivering #MarketingJoy podcast. Watch the video here on Promo Journal. Listen in on our...
- Dec 7, 2022
- 4 min
Your Rebranded Customer Experience
#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to...
- Nov 28, 2022
- 2 min
3 Red Flags That Signal You Need to Rebrand
There are many reasons companies rebrand, growth should always be the primary motivation. There are many red flags that should indicate...
