- Aug 17, 2022
- 3 min
Refresh, Reposition or Rebrand?
The term “rebranding” is thrown around a lot these days as companies try to recast their identity to fuel future growth. We see 10 to 12...
- Aug 9, 2022
- 3 min
Should I Rebrand? Take this quiz to see if a rebrand is right for you.
Jim Heininger shares his perspective in this story on the key considerations to deciding when to rebrand. Read the original story here on...
- Aug 3, 2022
- 4 min
Branding, Rebranding and Refreshing Your Brand
Highlights from Jon Tromans’ Not Another Marketing Podcast featuring Jim Heininger, the Founder of the Rebranding Experts, to talk...
- Jul 28, 2022
- 6 min
Overcoming The Digital Challenge In Rebranding
Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. ...
- Jul 27, 2022
- 3 min
Should I Rebrand? Build The Rebrand Business Case
Rebranding has become an increasingly popular strategy to put a jetpack on a business or an organization to revive its growth trajectory....
- Jul 19, 2022
- 4 min
Rebranding Success Requires Engaged Employees
This story by Jim Heininger originally appeared on Forbes.com. https://bit.ly/3yQw5AS Rebranding is on the rise, especially in the B2B...
- Jul 15, 2022
- 1 min
Stimulating Growth is Primary Reason for Rebranding
Our latest Rebranding News newsletter tackles the question of why rebrand? While there are multiple reasons for rebranding, according to...
- Jun 14, 2022
- 5 min
ANA: A Swirl of Change Is Pushing More and More Companies to Consider Rebranding
Jim Heininger featured in this Association of National Advertisers story on rebranding. Why Folgers and Stoli, among other brands, have...
- Jun 7, 2022
- 1 min
Redefine a Brand's Purpose and Make it Relevant To Customers
Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about...
- May 26, 2022
- 4 min
M&A Surge Drives Rebranding: Here Are Your Options
Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...
