

- Nov 16, 2022
- 1 min
Rebranding News is Here
The November issue of Rebranding News is here. Read the full e-newsletter here. Pack Your Rebranded Name With Meaning We had the pleasure...


- Nov 15, 2022
- 1 min
Rebranding Requires...
Rebranding requires more than names, logos, websites and marketing materials. It can be an emotionally demanding process that requires...

- Nov 15, 2022
- 4 min
How To Rebrand: Follow These Four Steps
Rebranding is a major undertaking for an organization, but one that can deliver an ROI that far surpasses the investment in resources and...


- Oct 19, 2022
- 1 min
Rebranding News is Here
Our October issue of Rebranding News is here. Read the full issue here. A Brand Refresh, Repositioning or Rebrand. What Are The...


- Sep 27, 2022
- 4 min
How To Overcome Rebranding Resistance
Jim Heininger offers advice on how to overcome resistance you might experience in a #rebranding initiative in this story which first...


- Sep 26, 2022
- 1 min
Jim Heininger Joins Get Down to Business Podcast
Jim Heininger joins Shalom Klein on his Get Down To Business podcast to talk rebranding. Listen to Jim's interview or enjoy the entire...


- Sep 13, 2022
- 1 min
Why Rebrand?
Jim Heininger joins James Whitelock on his popular Marketing Rules Podcast to talk rebranding. Listen to the episode here. Other Podcast...


- Sep 7, 2022
- 3 min
When External Dynamics Require a Rebrand
Jim Heininger tackles the issue of when external forces require a company to #rebrand in this story originally posted on Forbes -- and...


- Aug 25, 2022
- 5 min
The Role of Digital In Rebranding
Jim Heininger recently joined Greg Silverman on Monigle's Digitally Enabled podcast. Listen to the podcast here, transcript provided...


- Aug 18, 2022
- 2 min
Rebranding News Email Newsletter Is Out
Read the August issue of our Rebranding News email newsletter: https://bit.ly/3K16udC A PRO Viewpoint on Rebranding by Jim Heininger...