- Jul 27, 2022
- 3 min
Should I Rebrand? Build The Rebrand Business Case
Rebranding has become an increasingly popular strategy to put a jetpack on a business or an organization to revive its growth trajectory....
- Jul 19, 2022
- 4 min
Rebranding Success Requires Engaged Employees
This story by Jim Heininger originally appeared on Forbes.com. https://bit.ly/3yQw5AS Rebranding is on the rise, especially in the B2B...
- Jul 15, 2022
- 1 min
Stimulating Growth is Primary Reason for Rebranding
Our latest Rebranding News newsletter tackles the question of why rebrand? While there are multiple reasons for rebranding, according to...
- Jun 14, 2022
- 5 min
ANA: A Swirl of Change Is Pushing More and More Companies to Consider Rebranding
Jim Heininger featured in this Association of National Advertisers story on rebranding. Why Folgers and Stoli, among other brands, have...
- Jun 7, 2022
- 1 min
Redefine a Brand's Purpose and Make it Relevant To Customers
Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about...
- May 26, 2022
- 4 min
M&A Surge Drives Rebranding: Here Are Your Options
Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...