Rebranding Your Personal Brand
Your personal brand is your career calling card, built over many years. Dynamics change and it might be time to renew your personal...
Apr 8, 20211 min read
The CEO's Role in a Successful Rebranding
Rebranding unlocks your company’s trapped potential. It is the opportunity to update your image, better articulate the products you...
Mar 4, 20211 min read
Trends in Rebranding: Fear is Fading
Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...
Feb 16, 20211 min read
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...
Dec 21, 20204 min read
Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...
Oct 13, 20201 min read
Avoid Rebranding Scar Tissue
Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...
Oct 6, 20201 min read
3 Rebranding Blunders To Avoid
What to avoid in rebanding
Sep 16, 20201 min read
3 Rebranding Blunders to Avoid
Rebranding mistakes to avoid
Sep 8, 20201 min read
Engaged Leadership Necessary for Successful Rebranding
#1 predictor of rebranding success? Engaged leadership who embody the new brand. 3 Tips to Engage Leadership in Successful Rebranding...
Aug 27, 20201 min read
5 Questions To Ask Before Rebranding
A look at five simple questions to ask before rebranding
Aug 19, 20201 min read
