News & Blog | The Rebranding Experts

Mar 16, 2023
4 min

6 Steps to Keep Customers During a Rebrand

This story originally eppeared in Forbes, read it here. It’s one of the major hesitations of business leaders when it comes to...

Mar 7, 2023
1 min

Garlic Marketing Podcast on Rebranding

Jim Heininger joins Ian Garlic on his terrific Garlic Marketing Show podcast for a deep dive into our rebranding approach. Take a look as...

Feb 22, 2023
1 min

The Thrifty Marketer Podcast Discusses Rebranding

Jim Heininger joins Vivek Nair on The Thrifty Marketer Podcast to discuss succesful strategies for a successful rebranding. Listen in on...

Feb 22, 2023
1 min

Questions CEOs Ask About Rebranding

Our latest story in Forbes dives into the three most common questions we experience from CEOs about the rebranding process. Read further...

Feb 16, 2023
1 min

Rebranding News You Can Use

The next issue of Rebranding News is out. Read up on 2023 tends and how your brand may have outgrown its pot.

Feb 10, 2023
4 min

The Essential Ingredients of a Transformative Brand Change

This story by Jim Heininger originally appeared in Forbes. It was in 1984 when Clara Peller introduced “Where’s the beef?” into our...

Feb 10, 2023
3 min

Rebranding: Sometimes You Need a Bigger Pot To Grow

Experienced plant lovers know that a plant will only grow as big as its pot allows. The pot size determines how far the root system can...

Jan 24, 2023
1 min

2022 Rebranding Trends

Each year our team identifies trends in rebranding that will have an impact on the practice in the coming year. 2022 produced several...

Jan 18, 2023
3 min

How Much Does Rebranding Cost?

Other Relevant Stories: Three Credentials To Look for When Selecting a Rebranding Firm Three Red Flags That Signal You Need to Rebrand...

Jan 18, 2023
1 min

Rebranding News: Where's The Beef in Your Rebranding?

The January issue of Rebranding News is out and takes a look at the difference between a rebranding firm versus a traditional...

Jan 3, 2023
1 min

Digital Agency Growth Podcast on Rebranding

Jim Heininger joins Dan Englander of Sales Schema on its popular podcast Digital Agency Growth. Listed to the full discussion here. "Many...

Jan 3, 2023
1 min

PROFIT With a Plan Podcast on Rebranding

Jim Heininger joins business growth strategist Marcia Riner on her PROFIT With A Plan podcast offering success advice for entrepreneurs...

Dec 19, 2022
1 min

Rebranding News You Can Use

The December issue of our monthly Rebranding News is available here. We dive into the subjects of creating a rebranded customer...

Dec 16, 2022
2 min

Three Credentials To Look For When Selecting A Rebranding Firm

Rebranding is no small task. It is like climbing to the mountaintop. When a company or organization steps into the belief that rebranding...

Dec 7, 2022
1 min

Delivering Marketing Joy Podcast

Jim Heininger joined Kirby Hasseman on his Delivering #MarketingJoy podcast. Watch the video here on Promo Journal. Listen in on our...

Dec 7, 2022
4 min

Your Rebranded Customer Experience

#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to...

Nov 28, 2022
2 min

3 Red Flags That Signal You Need to Rebrand

There are many reasons companies rebrand, growth should always be the primary motivation. There are many red flags that should indicate...

Nov 16, 2022
1 min

Rebranding News is Here

The November issue of Rebranding News is here. Read the full e-newsletter here. Pack Your Rebranded Name With Meaning We had the pleasure...

Nov 15, 2022
1 min

Rebranding Requires...

Rebranding requires more than names, logos, websites and marketing materials. It can be an emotionally demanding process that requires...

Nov 15, 2022
3 min

No Such Thing As an Overnight Rebrand

Americans are obsessed with quick transformations. We love “before and after” comparisons. We watch a season of the “The Biggest Loser”...

KEY REBRANDING TRENDS TO WATCH

5 Questions To Ask Before Rebranding

The Definition of Rebranding

On Brand Podcast

CEOs, Carry the Rebranding Flag

CMOS: Become Change Agents

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

Make The Right Rebrand First Impression

10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

Rebranding Became Fearless In 2019: Here's What To Expect In 2020

Rebranding Best Practices

75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes

Rebranding Myths Debunked

What's In a Rebrand?

Smart Rebranding Lessons for 2024

2023's Rebranding Teachable Moments

What's In a Rebrand?

Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification

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