News & Blog | The Rebranding Experts

Jul 27, 2022
3 min

Should I Rebrand? Build The Rebrand Business Case

Rebranding has become an increasingly popular strategy to put a jetpack on a business or an organization to revive its growth trajectory....

Jul 19, 2022
4 min

Rebranding Success Requires Engaged Employees

This story by Jim Heininger originally appeared on Forbes.com. https://bit.ly/3yQw5AS Rebranding is on the rise, especially in the B2B...

Jul 15, 2022
1 min

Stimulating Growth is Primary Reason for Rebranding

Our latest Rebranding News newsletter tackles the question of why rebrand? While there are multiple reasons for rebranding, according to...

Jun 14, 2022
5 min

ANA: A Swirl of Change Is Pushing More and More Companies to Consider Rebranding

Jim Heininger featured in this Association of National Advertisers story on rebranding. Why Folgers and Stoli, among other brands, have...

Jun 7, 2022
1 min

Redefine a Brand's Purpose and Make it Relevant To Customers

Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about...

May 26, 2022
4 min

M&A Surge Drives Rebranding: Here Are Your Options

Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...

May 23, 2022
2 min

PRO: Rebranding Can Improve Corporate Reputation

Jim Heininger recently shared the PRO perspective on the power of rebranding in a major research summary for CQ Press. The platform is a...

Apr 21, 2022
1 min

Can't Rebrand? Then Refresh

Founder Jim Heininger's thoughts in Forbes on how to refresh your brand if a full #rebrand isn't in the cards: "Put Pencil To Paper -...

Mar 31, 2022
0 min

Heininger Speaks to University of Technology, Jamaica on Marketing Post-Pandemic

Mar 17, 2022
1 min

Forrester Reports Rebranding on the Rise Among B2B Companies

Forrester reports that with M&A activity at an all-time high and a coming post-pandemic brand strategy wave that rebranding is on the...

Feb 1, 2022
1 min

KEY REBRANDING TRENDS TO WATCH

Jim Heininger shares the Rebranding Experts' thoughts on key rebranding trends to watch in 2022. The video follows a story in Forbes.

Jan 27, 2022
4 min

Key Rebranding Trends To Watch in 2022

Our annual look at rebranding trends featured in Forbes. https://bit.ly/3IH56ef At the beginning of each year, my firm takes a look at...

Jan 4, 2022
4 min

Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value

This story first appeared on Forbes January 4, 2022. Private equity firms are one of the more frequent users of rebranding as they pursue...

Nov 29, 2021
2 min

Rebranding Experts Makes Strong Debut on Clutch with 5 Star Review

Based in Chicago, Rebranding Experts is a team of top-notch professionals that aim to help businesses and organizations go through the...

Nov 16, 2021
3 min

The Cost Of Rebranding: A Checklist For Determining Your Investment

The Cost of Rebranding

Nov 1, 2021
3 min

What We Can Learn From the Facebook “Rebrand”

After weeks of speculation Facebook has “re”branded, making it the most discussed rebranding perhaps ever. The company has introduced the...

Oct 22, 2021
3 min

Should Facebook Rebrand?

The internet is a buzz about Facebook's possibly rebranding. Founder Jim Heininger shared his thoughts in WIRED story on the challenges...

Oct 13, 2021
3 min

Are You Rebrand Ready? 6 Unexpected Things To Know About The Rebranding Process

How to rebrand successfully, an insider's look.

Sep 30, 2021
3 min

3 Biggest Rebranding Blunders to Avoid

With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common...

Sep 21, 2021
3 min

The Importance of Internal Engagement When Rebranding

#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...

KEY REBRANDING TRENDS TO WATCH

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The Definition of Rebranding

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CMOS: Become Change Agents

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Make The Right Rebrand First Impression

10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

Rebranding Became Fearless In 2019: Here's What To Expect In 2020

How To Make a Rebrand Successful

Rebranding News March 2023

6 Steps to Keep Customers During a Rebrand

Garlic Marketing Podcast on Rebranding

The Thrifty Marketer Podcast Discusses Rebranding

Questions CEOs Ask About Rebranding

Rebranding News You Can Use

The Essential Ingredients of a Transformative Brand Change

Rebranding: Sometimes You Need a Bigger Pot To Grow

2022 Rebranding Trends

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