News & Blog | The Rebranding Experts

Aug 30, 2017
1 min

Should I Announcement My Rebranding In Advance?

Best practices in rebranding suggest that you not share your rebranding plans in advance as it invites questions and scrutiny that may...

Aug 15, 2017
1 min

The Definition of Rebranding

We believe rebranding is the deliberate and systemic process of creating an inspired, forward-facing organization ready to grasp...

Aug 3, 2017
2 min

Measuring Rebranding Success

Related Stories: Refresh, Reposition or Rebrand? Should I Rebrand? Build The Rebrand Business Case We believe that rebranding should...

Jul 26, 2017
4 min

Rebranding Perspective for The Private Equity Market Featured in Middle Market Growth Magazine

Delighted to have our perspective on rebranding as a private equity value driver featured on the news site for Middle Market Growth...

Jul 14, 2017
1 min

Heininger Speaks on Rebranding at American Marketing Association Conference

Our founder Jim Heininger spoke on how to use rebranding as a strategic growth accelerator at the American Marketing Association...

Jul 5, 2017
1 min

What Does Rebranding Include?

Rebranding is described in many ways. Here's what organizations who have recently rebranded actual implemented.

Jun 30, 2017
1 min

Internal Alignment The Biggest Challenge to Rebranding

The biggest challenges to successful rebranding are all internal: engaging your leadership and employees and providing clear direction on...

Jun 28, 2017
1 min

Financial Times Looks at Constant Internet Company Rebranding

Financial Times investigates whether creating niche sub-brands helps retain interest of customers in constant internet company...

Jun 28, 2017
1 min

Why rebrand? Growth!

Why do organizations rebrand? To create opportunity for growth. And it's usually because their current brand is no longer relevant....

Jun 26, 2017
1 min

WTF Rebranding

The World Taekwondo Federation announced Friday it was rebranding itself as World Taekwondo because it is too pure for this dirty world....

Jun 7, 2017
1 min

10 Key Measures For Your Rebranding Initiative

How do you measure the success of the rebranding of a company or organization? What measurable outcomes do you design into the rebranding...

May 30, 2017
1 min

Rebranding Strategy Guide

Outstanding rebranding advice shared in this issue of Branding Strategy Insider. .

May 25, 2017
2 min

Dixon|James Communications Spins Off The Rebranding Experts As Separate Entity

CHICAGO, IL (PRWEB) May 24, 2017 Dixon|James Communications has spun off its growing rebranding specialty team into a separate entity -...

May 17, 2017
2 min

The 7 Deadly Sins of Rebranding

A nice follow up to the 10 Commandments to Successful Rebranding might be the 7 Deadly Sins that are sure to sabotage even the greatest...

May 17, 2017
2 min

The 10 Commandments of Rebranding

We believe rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp...

May 12, 2017
1 min

Heininger to Speak on Rebranding at American Marketing Association Conference

Jim Heininger, founder of The Rebranding eXperts, will speak on the topic of rebranding at the American Marketing Association's annual...

May 5, 2017
1 min

UEG Rebrands as ReUp

rebranding example

May 5, 2017
1 min

Engaging Leadership In Rebranding Success

Engage leadership for successful rebranding

May 5, 2017
4 min

Building A Rebranding Business Case, As Featured in MarketingProfs

Proving the case to rebrand

May 5, 2017
1 min

3 Rebranding Blunders To Avoid

rebranding mistakes

KEY REBRANDING TRENDS TO WATCH

5 Questions To Ask Before Rebranding

The Definition of Rebranding

On Brand Podcast

CEOs, Carry the Rebranding Flag

CMOS: Become Change Agents

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

Make The Right Rebrand First Impression

10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

Rebranding Became Fearless In 2019: Here's What To Expect In 2020

Revamping Your Brand: Latest Rebranding News You Need to Know

Rebranding Requires Change Management

Debunking Rebranding Myths

Rebranding Best Practices

Communications in a Successful Rebranding

How Long Does Rebranding Take?

Rebranding Best Practices

15 Ways Rebranding Can Bring Unexpected Opportunity For Your Company

Pain Points That Signal It Is Time to Rebrand

Master Rebranding Uncertainty

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