Why Is Everyone Rebranding?
Jim Heininger's story originally appeared in Forbes. Business runs at the speed of change in today's marketplace. And an increasing...
Jul 19, 20234 min read
Rebranding News: Rebranding Strategies and Execution Tactics
The July issue of Rebranding News is available and take at look at Why Everyone is Rebranding? Read more.
Jul 19, 20231 min read
Rebranding News May 2023
The May issue of Rebranding News is available here.
May 31, 20231 min read
When An Old Rusty Brand Needs Rebranding
This story is another in our series of why organizations rebrand. Also read: Rebranding: Sometimes You Need a Bigger Pot To Grow Rust has...
May 10, 20232 min read
Rebranding News: April 2023
Our April issue of Rebranding News is out and loaded with rebranding best practices. here. Read previous issue of Rebranding News here:...
Apr 25, 20231 min read
Rebranding: Three Tips in Three Minutes
Jim Heininger joined Drew Dinkelacker on the Marketing Accelerator Podcast to share the difference between a brand refresh, repositioning...
Apr 19, 20232 min read
Rebranding News March 2023
Our March issue of Rebranding is out and available here discussing such topics as keeping your customer during a rebrand and timing...
Mar 23, 20231 min read
6 Steps to Keep Customers During a Rebrand
This story originally eppeared in Forbes, read it here. It’s one of the major hesitations of business leaders when it comes to...
Mar 16, 20234 min read
Rebranding News You Can Use
The next issue of Rebranding News is out. Read up on 2023 tends and how your brand may have outgrown its pot.
Feb 16, 20231 min read
Rebranding: Sometimes You Need a Bigger Pot To Grow
Experienced plant lovers know that a plant will only grow as big as its pot allows. The pot size determines how far the root system can...
Feb 10, 20233 min read
