News & Blog | The Rebranding Experts

Aug 29, 2022
2 min

The Single Most Important Rule In Rebranding

Related Stories: Should I Rebrand? Take The Quiz Refresh, Reposition or Rebrand? This is not the time to make little plans! We call it...

Aug 25, 2022
5 min

The Role of Digital In Rebranding

Jim Heininger recently joined Greg Silverman on Monigle's Digitally Enabled podcast. Listen to the podcast here, transcript provided...

Aug 18, 2022
2 min

Rebranding News Email Newsletter Is Out

Read the August issue of our Rebranding News email newsletter: https://bit.ly/3K16udC A PRO Viewpoint on Rebranding by Jim Heininger...

Aug 17, 2022
3 min

Refresh, Reposition or Rebrand?

The term “rebranding” is thrown around a lot these days as companies try to recast their identity to fuel future growth. We see 10 to 12...

Aug 9, 2022
3 min

Should I Rebrand? Take this quiz to see if a rebrand is right for you.

Jim Heininger shares his perspective in this story on the key considerations to deciding when to rebrand. Read the original story here on...

Aug 3, 2022
4 min

Branding, Rebranding and Refreshing Your Brand

Highlights from Jon Tromans’ Not Another Marketing Podcast featuring Jim Heininger, the Founder of the Rebranding Experts, to talk...

Jul 28, 2022
6 min

Overcoming The Digital Challenge In Rebranding

Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. ...

Jul 27, 2022
3 min

Should I Rebrand? Build The Rebrand Business Case

Rebranding has become an increasingly popular strategy to put a jetpack on a business or an organization to revive its growth trajectory....

Jul 19, 2022
4 min

Rebranding Success Requires Engaged Employees

This story by Jim Heininger originally appeared on Forbes.com. https://bit.ly/3yQw5AS Rebranding is on the rise, especially in the B2B...

Jul 15, 2022
1 min

Stimulating Growth is Primary Reason for Rebranding

Our latest Rebranding News newsletter tackles the question of why rebrand? While there are multiple reasons for rebranding, according to...

Jun 14, 2022
5 min

ANA: A Swirl of Change Is Pushing More and More Companies to Consider Rebranding

Jim Heininger featured in this Association of National Advertisers story on rebranding. Why Folgers and Stoli, among other brands, have...

Jun 7, 2022
1 min

Redefine a Brand's Purpose and Make it Relevant To Customers

Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about...

May 26, 2022
4 min

M&A Surge Drives Rebranding: Here Are Your Options

Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...

May 23, 2022
2 min

PRO: Rebranding Can Improve Corporate Reputation

Jim Heininger recently shared the PRO perspective on the power of rebranding in a major research summary for CQ Press. The platform is a...

Apr 21, 2022
1 min

Can't Rebrand? Then Refresh

Founder Jim Heininger's thoughts in Forbes on how to refresh your brand if a full #rebrand isn't in the cards: "Put Pencil To Paper -...

Mar 31, 2022
0 min

Heininger Speaks to University of Technology, Jamaica on Marketing Post-Pandemic

Mar 17, 2022
1 min

Forrester Reports Rebranding on the Rise Among B2B Companies

Forrester reports that with M&A activity at an all-time high and a coming post-pandemic brand strategy wave that rebranding is on the...

Feb 1, 2022
1 min

KEY REBRANDING TRENDS TO WATCH

Jim Heininger shares the Rebranding Experts' thoughts on key rebranding trends to watch in 2022. The video follows a story in Forbes.

Jan 27, 2022
4 min

Key Rebranding Trends To Watch in 2022

Our annual look at rebranding trends featured in Forbes. https://bit.ly/3IH56ef At the beginning of each year, my firm takes a look at...

Jan 4, 2022
4 min

Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value

This story first appeared on Forbes January 4, 2022. Private equity firms are one of the more frequent users of rebranding as they pursue...

KEY REBRANDING TRENDS TO WATCH

5 Questions To Ask Before Rebranding

The Definition of Rebranding

On Brand Podcast

CEOs, Carry the Rebranding Flag

CMOS: Become Change Agents

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

Make The Right Rebrand First Impression

10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

Rebranding Became Fearless In 2019: Here's What To Expect In 2020

Revamping Your Brand: Latest Rebranding News You Need to Know

Rebranding Requires Change Management

Debunking Rebranding Myths

Rebranding Best Practices

Communications in a Successful Rebranding

How Long Does Rebranding Take?

Rebranding Best Practices

15 Ways Rebranding Can Bring Unexpected Opportunity For Your Company

Pain Points That Signal It Is Time to Rebrand

Master Rebranding Uncertainty

REBRANDING NEWS | BLOG

REBRANDING

NEWS

Featured Posts

Recent Posts

Archive

Search By Tags

Follow Us